Generation Spornosexual 2016

by Rebecca Lowton

The term Spornosexual has been established by journalist Mark Simpson to describe the current rising trend for men aspiring to obtain the bodies of sportsmen and pornstars, due to their high exposure of masculine ideals amongst the media.

Inspired by this developing subculture I created casual street/sportswear, developed to fit men with a muscular physique.

Taking inspiration from vintage gym equipment, evolved the use of burgundy tones combined with copper zips and matt black details. Practicality and luxury juxtapose with the use of lycra and patterned silk.

look 1


Technical features include touch screen pockets made from latex for electronic devices.